The worst part about visiting a business’ social media page is seeing a post from 2 years ago (or even 2 months ago) and that paints a negative impression of your business. “How come their last post was 2 years ago? Are they still open for business?”
Social media is a great tool for businesses and it should not be underestimated. It’s the new way of communicating and businesses such as British Gas or EE are great at using Facebook and Twitter as their customer service area. Customers feel great because they receive a quick reply about their issue, as opposed to being on hold for 20 minutes on a 0845 number.
The quality of your followers is also incredibly important and it takes time to build up those quality followers (people who genuinely want to follow and engage with your business on social media). We see numerous social media pages that post regularly but don’t receive many interactions (likes, retweets, etc.) and that is because they have either paid for a portion of their followers (who don’t want to follow your business and therefore don’t engage with your posts) or they are not writing posts that are engaging enough. Engaging posts entice the follower to like or share what they’ve just seen.
A lot of businesses cannot spare the time or resources to update their social media pages and they’re not quite sure what to post on each platform, or why they should be using social media. To solve this, you can either employ someone to manage your social media or we can help, saving you thousands of pounds a year.
We work with you to:
We are essentially your go-to place for advice when you are using social media. Call 01522 300 165 request your social media plan.