Search Engine Optimisation ensures your website complies as close as possible to the standards set out by Google. Most people think the most popular websites display first in Google when that’s not the case. There’s a reason you mostly always find what you are looking for on the first page of searches.
The websites at the top of the search pages tend to be mobile-friendly, have an old and established domain name, are laid out clearly and concisely (and suitable for individuals who are blind and rely heavily on text to speech software), load fast, have plenty of quality backlinks from related websites and so much more.
Search Engine Optimisation is primarily about providing the user with the best possible experience, that they will find what they are searching for and the website presents the required information clearly and concisely on any device.
Start optimising your website today and, over time, your website will rise in the searches and you will not have to rely so heavily on paid ads on Google, resulting in a huge cost saving in the future AND you’ll be giving your users a great experience whilst they are on your website.
Call 01522 300 165 to get started with optimising your website.