Remarketing (or retargeting) is a tool that allows you to continue advertising to potential customers after they have left your website.
When you visit a website and exit that website, you might notice that website’s ad on the websites you regularly browse. This is called remarketing and it can increase conversions by up to 80%.
The idea is that when someone leaves your website, you tend to never hear from them again unless that person has a great memory or you made a good impression on the customer whilst they were browsing your website. For those potential customers that simply left your website and forgot about your business, remarketing helps them to remember you by displaying ads to them on their favourite websites, meaning that when they are ready to buy, they will be more likely to buy from you or contact you.
Remarketing is most likely used by your competitors and if you are not using it yet, we can get you set up by calling us on 01522 300 165.