Email marketing is a very valuable tool to generate repeat business. Why should a customer only buy from you once? You have other products or services to offer too, don’t you?
The first sale is an achievement, but email marketing can unlock subsequent sales that can increase your business’ turnover. If you have sold a car, automatically have an email ready to send to the customer in a year reminding them about their MOT, for example, or send a regular newsletter out to your customer list to keep them informed of new developments or products.
Email marketing should also be treated like you were posting on social media. You don’t just want to say, “Buy my product”. We have always found that emails sent out that provided useful information to the customer always had a higher open and click rate and lower unsubscribes. For example, instead of simply sending out an email with a link to buy some new anti virus software, sending an email out with the benefits of having anti virus installed on your computer would be more well received.
Call 01522 300 165 to get started with email marketing. Either we can get you set up to mass-email your customers or we can send newsletters out to your customers on your behalf.